Why is it important to find your passion?

May 26, 2011 — Leave a comment
“Those who danced were thought to be quite insane by those who could not hear the music.”
Angela Monet
Several times over the past two weeks I have been stopped in my tracks by what I can only describe as the passion people have for certain things, things that other people could not muster a moment’s interest in let alone sink their life savings into!
Let me mention two examples that will help illustrate this:
At the moment I am enjoying Howard Schultz’s latest book Onward: How Starbucks Fought For Its Life Without Losing Its Soul. Within the first dozen pages of this book by the founder of Starbucks I find myself amazed once again at the passion he has for coffee. I say ‘once again’ because the same sense of amazement hit me when I read his first book Pour Your Heart Into It.
I sense that Shultz might very well have caught this passion for coffee during his visit to Italy in 1982, a trip he describes as the seed that blossomed into the Starbucks Coffee Company of today. Watching a barrista prepare an espresso for him in Milan prompted Schultz to think, “This is not his job, it’s his passion”.
The other illustration of passion comes from a video in which people talk about “one of those useless sports” that “has no value to society” yet they are prepared to launch a magazine about it and to “put their life savings into it without a blink”. What the founders of The Surfers Journal have achieved because of their passion for surfing is legendary. And the video is produced by another legend, Yvon Chouinard, the founder of the clothing and gear company Patagonia.
In order for  you to get a feel of this ‘passion’ the best I can do is give you the link to the video – http://www.youtube.com/user/patagoniavideo – and suggest that you take 10 minutes out of your schedule to watch it. I’m sure you will feel more relaxed and inspired afterwards!
Reading these books and watching the video made me think that if I had half the passion that Schultz has for coffee and that Steve and Debee Pezman have for surfing, then I could accomplish 100 times more than I am achieving at present!
If you don’t drink coffee and would never surf don’t think that there isn’t anything you could be passionate about – Make it a priority to find your passion.

“If there is no passion in your life, then have you really lived? Find your passion, whatever it may be. Become it, and let it become you and you will find great things happen FOR you, TO you and BECAUSE of you.”
T Alan Armstrong

Wyn Jones


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